Did anyone else ever have any Battle Beasts? They were little rubber monster-things, approximately the same size as muscle men, but they weren't that weird pink and they had a holographic sticker you had to rub like old Transformers. The sticker would tell you what element the monster belonged to. Of course, with the earlier ones you could tell anyway, since they were all color coded. But they changed that later, so then you had to rub the sticker. I still remember the commercial.
"Fire beats Wood. Wood beats Water. Water beats Fire."